Why Innovate?

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Why innovate? Why don’t we just ask the customer what they want and give it? Why spend extra energy to create something that we don’t know for sure if there is a market? “In developing the minivan we never once got a letter from a housewife asking us to invent one.” ~ Hal Sperlich, father of the minivan “Our plan is to lead the public with new products rather than ask them what kind of products they want. The public does not know what is possible, but we do. So instead of doing a lot of market research, we refine our thinking on a product and its use and try to create a market for it by educating and communicating with the public. ~ Akio Morita, the late leader of Sony “Companies that create the future do more than satisfy customers, they constantly amaze them.” ~ Hamel and Prahalah If you want to lead by products, you need to innovate and invent new products. If you want to lead by cost, you need to innovate and invent ways to reduce costs. “Imagination is more important than knowledge.” ~ Albert Einstein You cannot just rely on your organization’s existing body of knowledge. Neither is it good enough to buy knowledge. You need to create new knowledge by building on, combining and rearranging the knowledge you have. “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” ~ Shunryu Suzuki We need a thinking mode different from our usual analytical one to think up new ideas. ThinkingSphere has the expertise to help in this domain.