It Works

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Some outcomes from our process A Singapore-based US agriculture company invited the chief of an Indonesian bean importer to participate in a co-invention session. Using the Creativity and Innovation Process, they co-invented new solutions. Subsequently, the Indonesian bean importer signed an agreement to buy beans from the US company exclusively for a year. A Japanese shipping company wanted to expand into new business with the existing resources. The executive with the help of the other participants came up with the idea of providing full relocation services for expatriates. A group of Malaysian managers from an international hotel came up with the concept of “taste thermometer” to maintain the quality of food served by the kitchen. A group of managers from a holiday resort wanted to increase its appeal. One of the ideas they created was to set up a pet hotel by the hotel. This would appeal to pet lovers who want to bring their pets along for holidays.